We know the label founded by Ali Hewson and Bono Hubby since 2005. Until this day was Sharon Wachoub creative director behind the brand, but that will change because Daniella Sherman is takes her place over. Why? Well madam Wachoub wants to concentrate on her eponymous line. She has according many people an unique approach and vision that would ensure that the mark will grow, but I do not find this crazy because this woman has as design director at the Row worked and was the design director for the men's and woman Collections by Alexander Wang . So she knows how you design must address!